Kindness Counts is a non–profit movement that promotes acts of kindness by sharing through awareness campaigns utilizing word of mouth, social media, unconventional advertising, and
news platforms.
Contributors can post their report of an act of kindness they performed or witnessed to an online platform that will count the acts.
Kindness Counts is a non–profit movement that promotes acts of kindness by sharing through awareness campaigns utilizing word of mouth, social media, unconventional advertising, and
news platforms.
Contributors can post their report of an act of kindness they performed or witnessed to an online platform that will count the acts.
Our Mission
Our mission is to inspire kindness!
The goal is to count 1,000,000,000 Kindness Stories,
to share acts of kindness that will inspire more acts of kindness, to encourage smiles, increase happiness, and foster a world filled with visible love. A world where generosity, compassion, and the simple act of caring can create change.
Who We Are & What We Do
Kindness Counts is a non–profit movement that promotes acts of kindness by sharing through awareness campaigns utilizing word of mouth, social media, unconventional advertising, and
news platforms.
Contributors can post their report of an act of kindness they performed or witnessed to an online platform that will count the acts.
Meet The Founder
Founder
Email: Sue@kindnesscounts.com
Sue Vessella
In June 2019, Sue Vessella had a life-changing experience that was the inspiration for Kindness Counts.
Sue began to research acts of kindness and their effects on people. She created the Kindness Counts organization to record acts of kindness in the hopes to motivate people to be intentional about kindness. Ultimately, she says; “Kindness can be infectious and potentially be the catalyst to change the world.”
Sue’s professional career has been as an educator and a designer. She is the Dean of the School of Media, Culture & Design at Woodbury University. Both an educator and award-winning designer, she has been a creative director for national companies, specializing in corporate identity systems and information design.
While walking into a Rite Aid, I noticed an older woman sitting on a bench outside the store. She said, “I’m hungry, can you please get me some food?” I purchased a sandwich and bottled water and gave them to her as I left. She looked up at me with an expression of complete astonishment and heartfelt thanks. As her eyes welled up with tears, she said softly, “come here,” and motioned for me to move in closer. I moved in and she reached for my face, cradled it in her hands and kissed my cheek. I kissed her cheek back and chocked up as her glossy, grateful eyes seemed to penetrate my soul. This experience has had a profound effect on me. The simple act of giving food to someone that was hungry became so much more. Her gift of thanks changed me forever.
– Sue Vessella
The Story That Inspired This Project
June 2019